Hal's Harley-Davidson started out in 1959 as J&S Cycles in West Allis, Wisconsin. Originally owned by John and Sharon Sekulich, it earned a reputation for service excellence. The business grew, and by 1965 had moved to its past location in New Berlin. In 1978, which was the Motor Company's 75th Anniversary year, Hal Topel acquired the dealership and changed its name to Hal's Harley-Davidson. Born in Kenosha, Wisconsin, Hal grew up on his grandfather Earl's Nash-Rambler dealership where he learned the operations side of the business. Hal has always been a motorcycle enthusiast and in the late '50s was sport riding, scramble racing and selling Triumph and BSA motorcycles part time on evenings and weekends. By the mid '70s, Hal's son Kirk was sharing his father's love of motorcycles. The two rode on weekends, attending the many dirt track races held throughout the Midwest. These weekend rides were the seed that ultimately grew into what is now Hal's Harley-Davidson & Buell. What made Hal and Kirk successful in the early years and lives on today is their strong desire to satisfy customer wishes. Rooted in the “service first” philosophy begun by J&S Cycles, Hal's Harley-Davidson & Buell remains an active place where customers don’t just become friends but family. The Hal’s philosophy can instantly be seen through our knowledgeable staff dedicated to our brand and services, offering convenient and quality service so that our customers can simply enjoy the ride. From MotorClothes® Merchandise & Collectibles, Parts & Accessories, Harley-Davidson rentals, to new and pre-owned motorcycles, Hal’s accommodates the whole family. Whether you’re taking a ride on the countryside or traveling cross-country, Hal’s Service Department features 24 service bays and onsite collision repair center. We accommodate any type of rider. We not only schedule regular appointments, but offer e-Service scheduling through our website, Same Day Service as well as VIP Pre-Paid scheduling. In addition, we have a dedicated Speed and Machine Shop for performance work, which also houses our NHRA drag race and road race teams who compete nationwide. For individuals looking to get into the sport of motorcycling, we offer Rider’s Edge®, a beginner motorcycle safety course. We also host activities throughout the year that educate the community about motorcycling. Harley-Davidson riders have always helped each other and those around them and Hal’s is proud to be involved with outreach programs that give back to the community. We host a spring open house and bike show that helps benefit a youth burn camp for the WI Alliance for Fire Safety and sponsor activities such as an annual MDA summer camp ride and Make A Wish Foundation to name a few. Hal’s isn’t just a team, we are a family and you are always a welcome member. The invitation is always open; the coffee is always on.

Hal's Harley-Davidson & Buell
1925 S. Moorland Road
1 1/2 Miles South of Brookfield Square & I-94
Exit 301A on S.Moorland Rd.
New Berlin WI 53151
Phone: 262-860-2060 Fax: 262-860-2067
Toll Free Phone: 1-800-966-4443